On October 16, the Alibaba Group announced that has been issued to youku potato Board offer comprehensive bid and cool potatoes group. Each ADS (United States depository) 26.60 dollars, the total amount is expected to exceed $ 4.5 billion.
Such as youku potatoes joined Ali, Ali, better integration of ecosystems and resources, achieving rapid growth. Alibaba ecological Jigsaw is more powerful. It can be predicted that YouTube's video platform and content with Ali merchant, cloud computing, marketing, data, pictures, family, entertainment, music, sports and other businesses complement each other, will overhaul the user's digital consumer experience.
After the acquisition, Ali eco-system will be improved and complete operating e-commerce, video, advertising three industry-leading technology companies and inject vigor into the eco-system and synergies. Youku potatoes currently more than 500 million active users, especially in the mobile video-side has a significant lead, after joining the family of Ali, Ali will be digital "happy" strategies in virtual goods consumption, multi-screen strategy to add central pillar. The people s daily published an article reform
In May 2014, Alibaba for us $ 1.2 billion stake in YouTube. As of June 30, 2015, circulation unit of Alibaba group holding a cool potato 18.3%. Two companies in the underlying technology, data, and video marketing a series of cooperation in the field, youku potatoes and Ali butt back, open data, aliyun cooperate in field of CDN access PayPal, relying on MOM, developed "Watch" and a series of products and build a marketing laboratory, helps business video marketing.
The past year, youku potatoes and Ali have learned a lot from the existing cooperation, Ali, the takeover was intended to enable the parties to cooperate more closely, Alibaba's e-commerce, media, advertising, financial and other data-driven platform and YouTube video content business better with potatoes. While the Ali proposal, founder Victor Koo will continue to serve as youku youku potato Group Chairman and CEO, lead business development.
Analysts pointed out that in home video and leap-forward development of the culture industry, Ali YouTube mass users, incorporate leading video platform and content ecosystem, will achieve in digital content distribution, Ali's multi-screen strategy, as one of the few covers the PC, mobile, living room all channels such as Internet companies and integration of IP resources, scale effects. Youku potatoes rich Ali data of precipitation is also effective, and eco-depth, accurate video marketing for businesses developing innovative models, to provide consumers with seamless cross-platform experience.
Alibaba Group Chairman Jack Ma said: "I always appreciate Koo's achievements. Through this partnership, we will be more in-depth support for Koo and his team realized the dream of creating a leading digital entertainment platform. "
Alibaba Group CEO Mr Zhang Yong said: "we are pleased to offer are issued to youku's Board, we believe that this cooperation would allow both sides more closely. Digital products represented by the video is an important part among physical commodities, youku potato quality video content will become a core part of future Ali merchant digital product. Meanwhile, youku potatoes combined with Ali marketing, digital entertainment services, will also produce more chemical reactions. I look forward to working with Koo and his leadership team, together. "
It is learnt that the tender offer have been included Victor Koo, within the Fund and its affiliates in youku founding shareholders for their support.
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