COMPRESA TRA hoping to get Hello Kitty trains

The Taiwan Railways Administration (TRA) is in the process of negotiating with Japan-based Sanrio Corp to use Hello Kitten on its Taroko Express direct in a bid to gain publicity combined with increase patronage, sources said.

And the railway operator has tried till to get approval to use the iconic producer after EVA Airways Corp gained permission in 2005 to put représentation of the feline character on it has planes' hulls, interiors and pieces, sources said.

EVA said that given it received the rights to use one of the Hello Kitty iPad images, 85 zero per cent of its flights on planes connections the brand have been full.

With the COMPRESA TRA to receive two sets of often Puyuma Express and Taroko Categorical trains from Japanese manufacturers at the end of this year — an conjunction with a larger order — the owner said it is in talks from Sanrio to decorate one of the Taroko Categorical trains in Hello Kitty iPad Air cases livery, the sources said.

The COMPRESA TRA has asked EVA Air that may consult with Sanrio due to the airline's great outcomes in negotiating use of the character, one of the sources said, adding that it had gotten met with Sanrio at least three times.

And the TRA has provided the interior schematics of the layout of the Taroko Express to actually Sanrio, which suggested using Hi there Kitty imagery on seats, including logos in the trains and on TARGETED displays, they said.

Sanrio also do a comparison of redesigning trolleys used in the electric train and selling a Hello Kitten version of TRA lunchboxes, he said.

However , the TRA said the application wants to incorporate some Taiwanese subjects into the carriages, such as pictures for this National Palace Museum and Alishan (阿里山), adding that it is still throughout the negotiations with Sanrio over the engineering concepts on accessories.

According to COMPRESA TRA officials, the agency concluded negotiations on terms for 17 sets of Puyuma Express trains at a time when the yen was depreciating, which led to avanzo funds that were used to purchase the five sets of trains to arrive in 2010.

This is an opportunity for the agency to its image, the officials mentioned, adding that the railway operator wants to15325 announce draft plans for the journey in the middle of this month.

The potential success for this TRA's venture comes after Taiwan Hi-speed Rail Co had also been throughout the talks with Sanrio regarding a deal to use Hello Kitty, but the on a financial basis challenged company eventually dropped runs because of the cost of royalty fees.