L´Oréal's latest ad doesn't let you how effective its iPhone 4 waterproof case eye shadow is – it shows you.
Most of the cosmetics company applied the eye shadow to 100 women before following their photo and sending that company off to a movie theater to watch Large.
While the ad doesn't outright the film the women are watching definitely is Titanic, it describes it as 'the romantic story of an impossible have a weakness for in a ship that sinks and after hitting an iceberg. '
While in the 195-minute movie, the spot claims that were approximately 162 minutes linked tears.
After the movie, each person was photographed again, with the deal proclaiming 'they could see that in spite of their tears, they looked seeing as beautiful as before. '
It was created by McCann Mexico
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