On April 30, a HomeLink real estate news madness spread through the circle of friends, and even variety are strongly recommended! The News says: May 25, chain home 6,000 stores nationwide will become China's "lost children's guardian" parents tell their kids, as long as the family was missing, go to HomeLink, where the staff will be deployed to protect children and help them come home ... However, this really did come from the chain home official "advertising", but it caused a police backlash. Xingren County Guizhou province confirmed that
And this feeling even more strongly to, when friends just yesterday started to brush out the chain of this "ad" before long, @ first time Chongqing police station attacked chain home way is wrong, simply "show". It turns out that police experience proposal is: If a lost children with their families, the best option should be selected to stay, don't go with anyone until the police and family intervention. Today chain had become separated from their families, nervous anxiety children, street to find the chain of stores, and completely contrary to police advice?
Chain, why did you do that? In an article from a Web site's "soft marketing", the chain home claiming to be with a man named "China's missing children alert platform" for inter-agency cooperation. The "platform" is also what kind of history does?
According to media reports, the "platform" by the Chinese Academy of social sciences, child safety technology fund jointly with the third Research Institute of the Ministry of public security launched, aimed at creating a "social emergency response mechanism of China's missing children". This so-called response mechanism, then is as long as the parents the child's identity into the platform, and to complete the certification, then once the missing children, parents can quickly for immediate release warning information, notify the police 110 will be under place specified timely police public security organ has jurisdiction.
HomeLink claims that, following their cooperation with this platform, when a child is lost, can take the initiative to the nearby chain store for help, waited in the security police and the parents find them. HomeLink claims that their stores across the country coverage is large, so the kids find their store would be very convenient, "just go into a community, you have a great chance to see chain of stores". However, many police still can not change the Internet account subject to this activity. After all, HomeLink claims from a realistic point of view too many loopholes.
I. chain coverage of so-called big stores, a condition only fit into real estate transactions developed area, number of 6,000 stores are concentrated in these large cities. In reality, national police station number more than 40,000, and city, town and village all covered.
II. on the recommendation of the police, missing children waiting for parents, as long as the refusal to talk to strangers, are likely to find may be bigger, but if the child strays chain of stores, and increases the chances of contact with strangers, but significantly raise the risk of the child.
III. when chain home provided advice and recommendations provided by the police is in conflict, who should I trust? "There are difficulties the police" should be the children most likely to remember the law, if parents believe that the chain was looking for publicity and give up the education of the children, the child lost confidence in the police, be bad for children.
So even if chains may be the starting point of this activity is good, but from a professional police people so resentful of reality, this activity is really "superfluous". More teasing than is, as more and more Internet users are concerned about chain the lost children for "marketing", another Netizen, apart from the chain home, many other selling agents to "replace" tendency of police work, and the catch is, they copy and chain "exactly!"
Moreover, the figure involved in a business, soon after the "rumor", said the activity was initiated by individual stores rather than official organizations, and as a result the activities require official approval and organization and Manpower, which also called for netizens to stop blindly forwarded this message.
At present, some netizens speculate, if other competitors saw chain store employees engaged in this type of marketing, then head does not move, itself owed this consider direct marketing copy directly copied over, set up his own company, and in the circle of friends and Twitter followed speculation?
This series of speculation, also exacerbated the Netizen's boredom by saying that the purpose of this activity is not to help the children was to take the "lost children" of conversation marketing. In fact, just think, if they really want to help kids, they can learn family United States practice. 1996 United States 9 year old girl amber was abducted following the killing of United States Government quickly adopted the "Amber Alert" legislation. Its contents are, by police responsible for investigating the case, the use of United States emergency alert system, through the radio stations and television information to the national release of abducted children and the kidnappers, also by e-mail or any other means, as well as the release through the national transportation system on the side of the search information.
"Chain home" instead of blindly ask children to find their stores, rather than take them thousands of stores in the country of his "valuable" window space, published for those missing or abducted children missing. This is put to the test of these businesses, what is really concerned about the children, or you just want to take the opportunity to promote your touchstone.
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