Is going to be Ellen the new Martha?

Ellen DeGeneres has a new business venture. And the celebrity talk show host has generated a lifestyle brand called E. G. The brand debuts this holiday season utilizing selection of gift items.

No retailers seemed to be identified yet. Initial distribution may possibly be online through a major retail boyfriend or girlfriend, according to DeGeneres in an interview for Women's Wear Daily.

I asked a few likely suspects and didn't created anything: J. C. Penney, Kohl's and Macy's said they had tampoco info to share regarding E. G.

She called the project her "next phase" in the interview with the patterns industry publication. WWD was the incredibly first to write about DeGeneres' new business go.

Her partner in the project is considered J. Christopher Burch, the ex-husband of wildly successful fashion designer Gardien Burch and co-founder of the actual company.

Working with DeGeneres and Burch are some accomplished folks in the market business.

Marisa Gardini, most recently original president and CEO of Isaac Mizrahi, has signed on so managing partner. WWD said is definitely an an equity stake in the business.

4 more board members also have a guarantee stakes: Michael Francis, chief general brand officer of DreamWorks Frolicsomeness and Janet Grove, former TOP DOG of Macy's Merchandising Group.

Francis was briefly J. C. Penney's president during the short Ron Manley era after spending many years at Work on Corp. where he was chief marketing and pr officer. DeGeneres was in several L. C. Penney ads in 2012 to promoted the brand with give-a-ways for a laugh talk show during the time that Francis was at Penney.

"I feel like other the most amazing team, an all-star folks, " DeGeneres told WWD.

DeGeneres, who has often talked about her minor roots growing up in Louisiana, proclaimed she's aiming for accessible prices. 1st products that will be available this fall over include mugs, dessert plates, candle, decorative pillows, a set of p. most commonly known. s and slippers.

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