Luxury gemstone company Swarovski seeks to grow a unique global appeal through an interactive cooperation with four international fashion blog owners.
Through this month-long initiative, #SwarovskiLook, the selected bloggers will show off Swarovski's spring jewelry collection via educational videos and other activities. Additionally , the proactivity will include user-generated content on Instagram and a contest. The participating trendy bloggers will each be included for one week during which they are able to the moment their content.
"The reason Swarovski chose to work with fashion bloggers who else do have strong credibility is to focus the fashionable appeal of its collections and to exemplify the diversity of looks Swarovski can actually suit and contribute its unique sparkle to, " Nathalie Colin, Paris-based creative director additionally executive vice president of communication available for Swarovski's consumer goods business, said Luxury Daily.
"It is indeed spellbinding to see how very different fashion a plan use the brand to express their appeal. We do believe that such breed of operation encourages people to dare get jewelry and use it as a fashion accessory inside own right. "
This week's theme is "Everyday Chic. inch In a video on Swarovski's microsite dedicated to this initiative, Swarovskilook. apresentando, the first featured blogger, Amber Renae of The Style Engineer, walks him / her viewers through a number of chic day accessories looks using pieces caused by Swarovski's spring collection.
Next week, Priscilla Betancort of My Showroom Weak spots will be featured on the microsite, through Mayo Wo of Mellow Mayonaise and Margo and Me's Jenny Bernheim.
The microsite also includes "Share Your Look" section rigorous Instagram photos of Swarovski lover are uploaded and entered into virtually any weekly contest. Each week, the included blogger will select the best fanatic selfie, and the person who took the original picture will win three Swarovski creams. Then those four winners could well be put in the running to receive a year's worthy of jewelry.
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